COM 226
MASS MEDIA & SOCIETY
RESOURCE PAGE
Chapter 1: What are media effects
Chapter 2: History of media effects
Chapter 3: Scientific exploration of media effects
MEDIA EFFECTS THEORIES
Chapter 4: Social Cognitive Theory
Chapter 7: Diffusion of Innovations
Chapter 8: Uses & Gratifications
KEY MEDIA EFFECTS FINDINGS
Chapter 12: Effects from Sexual Content
Chapter 13: Effects of Frightening Media
Chapter 17: Advertising Effects
Chapter 18: Political Communication Effects
Chapter 20: Entertainment Effects
Page Last Updated 01/27/2006