The analysis in these reports address issues of concern to marketing and advertising professionals and to academic researchers investigating consumer behavior.
They present original research and cutting edge analyses conducted by faculty and graduate students in the Consumer- Industrial Research Program at Cleveland State University.
They have been prepared for those with an interest in: marketing research, consumer psychology, survey methodology, marketing science, applied social psychology, advertising research, and public opinion polling.
Brief, bottom line oriented reports for those in marketing and advertising positions. Included are both B2B and B2C issues. Some topics covered are: ensuring that market research projects yield actionable results; online shopping in North America, Asia, and Europe. View papers
“How To” Series
For marketers who deal with research vendors, as well as for professionals in research positions. Data collection and analysis procedures. Issues include: perceptual mapping techniques, controlling social desirability and other forms of response bias in surveys, focus group techniques. View papers
"Behavioral Science” Series
Testing concepts of consumer behavior. Academically oriented. Illustrative studies involve: Consumer innovativeness, tailoring shopping websites for effectiveness, cross cultural and international differences in personal values, new product adoption, cross national differences in Internet shopping. View papers