Date:  11/11/09
 

Materials:

1.  Syllabus and class assignments:

Syllabus

Final Report Assignment (30% of course grade; plus 15% for in-class presentation)

Research Tasks (Total 40% of course grade)

1. New Technology Assignment (5%)

Rick Pitchford's In-class Presentation--Metadata

Dr. Skalski's In-class Presentation--Content Analysis of Interactive Media

Reading assigned by Dr. Skalski:

McMillan, S. J. (2000). The microscope and the moving target: The challenge of applying content analysis to the World Wide Web. Journalism and Mass Communication Quarterly, 77, 80-98.

2. CATA Assignment (15%)

3. Reliability Assignment (10%)

Data set for Reliability Assignment

4. Coding Assignment (10%)--YouTube Comedy

Codebook for Coding Assignment

Coding Form for Coding Assignment

2.  Links to Textbook Web Site

The Old Version: CAGO (The Content Analysis Guidebook Online)

The New Version: CAGO (The Content Analysis Guidebook Online)

3.  Additional Readings

For week of 9/8/09:

Neuendorf, K. A., & Skalski, P. D. (2009). Quantitative content analysis and the measurement of collective identity. In R. Abdelal, Y. M. Herrera, A. I. Johnston, & R. McDermott (Eds.), Measuring identity: A guide for social scientists (pp. 203-236). Cambridge: Cambridge University Press.

Xue, F., & Ellzey, M. (2009). What do couples do? A content analysis of couple images in consumer magazine advertising. Journal of Magazine and New Media Research, 10(2), 1-17.

For week of 9/15/09:

An, S.-K., & Gower, K. K. (2009). How do the news media frame crises? A content analysis of crisis news coverage. Public Relations Review, 35, 107-112.

For week of 9/28/09:

Behm-Moravitz, E., & Mastro, D. E. (2008). Mean girls? The influence of gender portrayals in teen movies on emerging adults' gender-based attitudes and beliefs. Journalism & Mass Communication Quarterly, 85, 131-146.

Oliver, M. B., & Kalyanaraman, S. (2002). Appropriate for all viewing audiences? An examination of violent and sexaul portrayals in movie previews featured on video rentals. Journal of Broadcasting & Electronic Media, 46, 283-299.

For week of 10/5/09:

Neuendorf, K. A. (2009). Reliability for content analysis. In A. B. Jordan, D. Kunkel, J. Manganello, & M. Fishbein (Eds.), Media messages and public health: A decisions approach to content analyis (pp. 67-87). New York: Routledge.

Smith, S. S. (2008). From violent words to violent deeds: Assessing risk from FBI threatening communication cases. In J. R. Meloy, L. Sheridan, & J. Hoffmann (Eds.), Stalking, threatening, and attacking public figures: A psychological and behavioral analysis (pp. 435-455). Oxford: Oxford University Press.

For week of 11/11/09:

McMillan, S. J. (2000). The microscope and the moving target: The challenge of applying content analysis to the World Wide Web. Journalism and Mass Communication Quarterly, 77, 80-98.

Optional:

Beckwith, D. C. (2009). Values of protagonists in best pictures and blockbusters: Implications for marketing. Psychology & Marketing, 26, 445-469.

Kane, C. M. (2008): I'll see you on MySpace: Self-presentation in a social network website. Masters Thesis, School of Communication, Cleveland State University.

4. Content Analysis Example Articles--Collected by class members, week of 9/1/09:

1. Alicia:

Xue, F., & Ellzey, M. (2009). What do couples do? A content analysis of couple images in consumer magazine advertising. Journal of Magazine and New Media Research, 10(2), 1-17.

2. Amy:

Elo, S., & Kyngas, H. (2008). The qualitative content analysis process. Journal of Advanced Nursing, 62(1), 107-115.

3. Anne:

Zinkhan, G. M., Kwak, H., Morrison, M., & Peters, C. O. (2003). Web-based chatting: Consumer communication in cyberspace. Journal of Consumer Psychology, 13(1&2), 17-27.

4. Colleen:

Behm-Moravitz, E., & Mastro, D. E. (2008). Mean girls? The influence of gender portrayals in teen movies on emerging adults' gender-based attitudes and beliefs. Journalism & Mass Communication Quarterly, 85, 131-146.

5. Erin:

Junn, E. N. (1997, April 3-6). Media portrayals of love, marriage and sexuality for child audiences: A select content analysis of Walt Disney animated family films. Paper presented at the Biennial Meeting of the Society for Research in Child Development, Washington, DC.

6. Johnny:

An, S.-K., & Gower, K. K. (2009). How do the news media frame crises? A content analysis of crisis news coverage. Public Relations Review, 35, 107-112.

7. Kim:

Gruenbaum, S. E., & Jotkowitz, A. B. (2009). Content analysis of ethical codes written by medical students compared with other
codes of medical ethics. European Journal of Internal Medicine, 20, e101-e104.

8. Michael:

Vrij, A., Edward, K., Roberts, K. P., & Bull, R. (2000). Detecting deceit via analysis of verbal and nonverbal behavior. Journal of Nonverbal Behavior, 24, 239-263.

9. Mu:

Weber, R., Behr, K.-M., Ritterfeld, U., & Mathiak, K. (2006, June 16). Event-related, high-resolution content analysis of first-person-shooter games. Paper presented at the annual meeting of the International Communication Association, Dresden, Germany.

10. Nick:

Dukes, R. L., Bisel, T. M., Borega, K. N., Lobato, E. A., & Owens, M. D. (2003). Expressions of love, sex, and hurt in popular songs: A content analysis of all-time greatest hits. The Social Science Journal, 40, 643-650.

11. Nobuko:

Klein, H., & Shiffman, K. S. (2008). What animated cartoons tell viewers about assault. Journal of Aggression, Maltreatment & Trauma, 16(2), 181-201.

12. Paul:

Holtzhausen, D. R., & Roberts, G. F. (Unknown year). An investigation into the role of image repair theory in strategic conflict managment. Unknown paper.

13. Pete:

Robinson, T., Callister, M., Clark, B., & Phillips, J. (2008). Violence, sexuality, and gender stereotyping: A content analysis of official video game web sites. Web Journal of Mass Communication Research, 13, 1-17.

14. Ryan:

Leong, S. M., Tan, H. H., & Loh, M. S.-Y. (2004). When the cat's away: A content analysis of MNC overseas recruitment print ads. Journal of Business Ethics, 49, 115-127.

15. Serena:

Hanjalic, A., Lagendijk, R. L., & Biemond, J. (2001). Recent advances in video content analysis: From visual features to semantic video segments. International Journal of Image and Graphics, 1(1), 63-81.

Oliver, M. B., & Kalyanaraman, S. (2002). Appropriate for all viewing audiences? An examination of violent and sexaul portrayals in movie previews featured on video rentals. Journal of Broadcasting & Electronic Media, 46, 283-299.

16. Wendy:

Chancey, L., & Dumals, S. A. (2009). Voluntary childlessness in marriage and family textbooks, 1950-2000. Journal of Family History, 34(2), 206-223.

5. CATA Manuals!

Diction 5.0 Manual

CATPAC 2 Manual

General Inquirer (PC) Manual

LIWC 2001 Manual

PCAD 2000 Manual

WordStat Manual

6. Other Handouts

Pearson and Lin's Coefficients Compared

7. CATA Presentations 2009

Johnny & Mike present Yoshikoder & PCAD

Mu & Amy present WordStat & LIWC

Alicia & Colleen present LIWC & General Inquirer

Serena & Pete present General Inquirer & Diction

Kim & Paul present Diction

Erin & Anne present CATPAC & WordStat

Ryan & Nick present Diction & PCAD

Wendy & Nobu present CATPAC & CAT

Kim & Paul present Profiler Plus??

 

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