Character Demographics Analysis Codebook
Unit of Analysis: Each individual personality or character who (1) speaks, or (2) performs actions important to the story, or (3) is the subject of a significant amount of conversation, or (4) is a participant in a sexual activity or conversation.
Episode ID: Fill in the episode’s ID number, as indicated on the episode ID list.
Coder ID: Indicate the number of the individual who coded that sheet, according to the coder ID list.
Character Name and/or Description: Give a brief but discriminating description of each coded character (e.g., "middle aged man in a shiny blue suit") and his or her name if given.
Character ID: Give each character a unique 4-digit number, beginning with 0001 and proceeding upward without duplication across all episodes. If a character appears in more than one episode, code him/her each time but use the same ID #. It is important that these numbers are accurate and non-duplicative, we will use these for the sexual behaviors analysis.
Role: Indicate whether the character is a minor, medium or major part of the episode.
1. Minor: If in an episode a character has ten or fewer lines (complete sentences or phrases that are part of a dialogue), the character will be deemed minor.
2. Medium: If a character speaks more than ten lines in an episode, but is featured (appears and/or is talked about) in less than 50 percent of the episode’s content, the character will be deemed medium.
3. Major: If in an episode a character is featured in fifty percent or more of an episode’s content, the character will be deemed major.
9. Unable to determine
Social Age: Estimate the stage at which the character operates in his/her interactions with others.
1. Child: The individual behaves and speaks as one who is 12 years of age or less.
2. Adolescent: The individual behaves and speaks as one who is 13-19 years of age.
3. Young adult: The individual behaves and speaks as one who is 20-39 years of age.
4. Mature adult: The individual behaves and speaks as one who is 40-64 years of age.
5. Elderly: The individual behaves and speaks as one who is 65 or older.
9. Unable to determine
Chronological Age: Report or estimate the character’s chronological age in years (if less than one year code as 00). Indicate in the lower portion of the section whether the figure given was explicitly stated in the program or estimated by the coder (1 = explicitly stated, 2 = estimated by coder; if unable to determine, leave blank).
SES (Socio-Economic Status): Report or estimate the character’s SES. Indicate whether it was explicitly stated in the program or estimated by the coder (1 = explicitly stated, 2 = estimated by coder).
1. Upper/upper middle class: An individual who is well to do or moderately well-to-do; this individual typically has a high level job, and will not be dependent on his/her weekly or monthly income in order to live.
2. Middle class: An individual who works for a living, has all the necessities and some luxuries, but is dependent on his/her working for his/her livelihood.
3. Working class/lower class: An individual who does not have the necessities of life, or just barely has the necessities and no luxuries. He/she may be unemployed and on public assistance.
9. Unable to determine
Gender: Report the gender of the character.
1. Male
2. Female
9. Unable to determine
Sexual Preference: Report the primary sexual preference of the character, if this is discernable. Indicate whether this was directly stated in the program or estimated by you (1 = explicitly stated, 2 = estimated).
1. Heterosexual: An individual whose primary sexual preference is for members of the opposite gender. If a character is married and does not express homosexual orientations, code as heterosexual.
2. Homosexual: An individual whose primary sexual preference is for members of the same gender.
3. Bisexual: An individual whose sexual orientation includes a desire for members of both genders.
9. Unable to determine
Origin: Report the character’s origins as indicated in the program
1. Born in the U.S., lives in the U.S.
2. Born outside U.S., lives in U.S.
3. Born outside U.S., lives outside U.S.
8. Other (specify)
9. Unable to determine
Accent:
1. U.S. Northern (standard)
2. U.S. Southern
3. U.S. Southwestern (cowboys)
4. U.S. Eastern (e.g., Boston, New York)
6. Non-U.S. accent
8. Other (specify)
9. Unable to determine
Marital Status: Indicate the character’s present marital status. A wedding ring may be used a evidence in coder estimation, except in the case of Roman Catholic priests and nuns. Again, indicate whether the character’s marital status was explicitly stated in the program or estimated by the coder (1 = explicitly stated,
2 = estimated by coder).
10. Married, no other information
11. Married first time
12. Remarried after divorce
13. Remarried after widowhood
20. Separated
30. Single, no other information
31. Single, never married
32. Single, divorced
33. Single, widowed
77. Engaged
88. Other (specify)
99. Unable to determine
Religious Affiliation: Code the character’s religious affiliation (if any) and whether it was explicitly stated in the program or estimated by the coder (1 = explicitly stated, 2 = estimated by coder).
1. A member of a specific organized religion.
2. Belongs to organized religion, but unspecified.
3. Definitely does not belong to an organized religion.
4. Unable to determine
Hair Color: Indicate what color hair the character has at the present time.
10. White
20. Gray
30. Blonde
31. Blonde/gray mix
40. Blonde (obviously bleached)
50. Red
51. Red/gray mix
60. Brown
61. Brown/gray mix
70. Black
71. Black/gray mix
80. Completely bald
99. Unable to determine
Baldness: Indicate to what degree the male characters are bald at the present time.
0. Not bald (full head of hair)
1. Receding hair line
2. Bald spot
3. Fringe hair only
4. Totally bald
9. Unable to determine
Facial Hair: Indicate whether the male characters have facial hair (mustache or beard) at the present time.
0. No mustache or beard
1. Mustache only
2. Beard only
3. Mustache and beard
9. Unable to determine
Height: Indicate whether the character is tall, or medium height, or short for their gender. This designation would be determined by the following heights: For males: Tall = 6 ' 0 " or more, Medium = 5 ' 8 " - 5 ' 11 ", Short = 5 ' 7 " or less; For females: Tall = 5 ' 8 " or more, Medium = 5 ' 4 " - 5 ' 7 ", Short = 5 ' 3 " or less.
1. Short
2. Medium
3. Tall
9. Unable to determine (including children)
Weight: Indicate whether the character is heavy, of medium build, or thin for their height and gender.
1. Thin
2. Medium
3. Heavy
9. Unable to determine
Glasses: Indicate whether the character is shown wearing glasses all the time, some of the time (e.g. , for reading only), or never. This does not include sunglasses unless they appear to be prescription.
0. Never wears glasses
1. Wears glasses intermittently
2. Wears glasses at all times
9. Unable to determine