MUSIC VIDEO IDENTIFICATION NUMBER: Each different music video is assigned a three digit identification number.

MUSIC VIDEO DEMOGRAPHIC INFORMATION: Record the artist name, song title, album name and record company of each different music video analyzed. For those videos which are shown more than once in the sample, the cuts from the video containing the most cuts will be collected and that number will be assigned to the other duplicates.

LENGTH OF VIDEO: Record the length of the music video in minutes and seconds from opening scene to closing scene as measured by a stop watch.

VIDEOTYPE: Classify the videos as concept or performance via the corresponding number indicated below:

01 Concept: More than 50 percent of the video consists of
            narrative, dramatization, story or surrealistic
            setting.

02 Performance: More than 50 percent of the video consists of
                studio or concert performance.

                              (Sherman & Dominick, 1984)

Transitions:  Record the total number of for each music video.
              included in this analysis are takes, dissolves,
              wipes, and split screen special effects:

take or cut off: "instantaneous change from one field of view from
                 another" (Wurtzel, 1983, p. 511).

dissolve: "a simultaneous fade-in of one video source and fade out
          of another" (Wurtzel, 1983, p. 592). Included are
          superimpositions in whole or partial areas. Keyed words
          are not counted.

wipe: "...transition in which one image wipes across another to
      replace it" (Wurtzel, 1983, p. 617).

split screen: "a wipe carried only partway through ... two or more
              images appear on simultaneously" (Wurtzel, 1983, p.
              612).