Structural
Features Content Analysis Project
DATE:
November 10, 1997
CODING SHEET 2:
TIMEPOINT VARIABLES
Date
of coding: ______________
Name of coder:_______________________________ Date
of entry: ______________
__________________________________________________________________________________________
Sampling
information [Copy from tape label]
TAPE#:
__ __ __ __
Recorded
on: MOnth: __ __ DaTe: __ __ YeaR: 9 5
DAY
of week:
(1.) Sunday _____
[1]
(2.) Monday _____
[2]
(3.) Tuesday _____
[3]
(4.) Wednesday _____
[4]
(5.) Thursday _____
[5]
(6.) Friday _____
[6]
(7.) Saturday _____
[7]
Time:
HOUR: __ __ AM / PM (circle one)
CHANNEL:
_______
INTERVal
#: _________ [1-8] Hours:__ __ Minutes: __ __ Seconds: __ __
__________________________________________________________________________________________
******************************************************************************************
FOLLOW
INSTRUCTIONS IN CODING MANUAL FOR LOCATING TIMEPOINT
******************************************************************************************
1. How many segment genres in
10 seconds?
_____[1]
One
_____[2]
Two
_____[3]
Three or more
LOCATION OF ANCHOR FRAME FOR THIS TIMEPOINT
Anchor frame: __ __
minutes __ __ seconds __ __ frames
[IF
THE INTERVAL YOU CODE IS LESS THAN 10 SECONDS LONG, COMPLETE VARIABLE 1a]
1a. Duration of segment genre
to be coded?
__ __ seconds __ __ frames
__________________________________________________________________________________________
2. What is the segment genre?
Comedy
_____ [01] Situation comedy (Title:______________________________________________)
_____ [02] Other (Describe/Title:______________________________________________)
Drama
_____ [03] Medical drama (Title:______________________________________________)
_____ [04] Crime/legal/mystery drama (Title:______________________________________________)
_____ [05] Science fiction/fantasy/horror (Title:______________________________________________)
_____ [06] Other (Describe/Title:______________________________________________)
Serial
_____ [07] Daytime soap opera (Title:______________________________________________)
_____ [08] Prime time soap opera (Title:______________________________________________)
Movie
_____ [09] TV movie (Title:______________________________________________)
_____ [10] Theatrical film (Title:______________________________________________)
Informational/educational
_____ [11] Local news (Title:______________________________________________)
_____ [12] National/international news (Title:______________________________________________)
_____ [13] Documentary (Title:______________________________________________)
_____ [14] Magazine (Title:______________________________________________)
_____ [15] Reality program (Title:______________________________________________)
_____ [16] Instructional program (adults) (Title:______________________________________________)
_____ [17] Other (Describe/Title:______________________________________________)
Talk
_____ [18] Celebrity talk (Title:______________________________________________)
_____ [19] Political talk/com-
mentary/interview (Title:______________________________________________)
_____ [20] Theme/topic show (Title:______________________________________________)
Promotional
_____ [21] Infomercial (Product:______________________________________________)
_____ [30] Program/channel promo spot (Product:______________________________________________)
_____ [31] Program bumper (Product:______________________________________________)
_____ [32] Commercial (Product:______________________________________________)
_____ [33] Public service announcement (Product:______________________________________________)
_____ [34] Station identification (Product:______________________________________________)
_____ [35] Other (Product:______________________________________________)
Miscellaneous
_____ [22] Live action children's
educational
program (Title:______________________________________________)
_____ [23] Animated children's
educational
program (Title:______________________________________________)
_____ [24] Live action NONeducational
children's
program (Title:______________________________________________)
_____ [25] Animated NONeducational
children's
program (Title:______________________________________________)
_____ [26] Game show (Title:______________________________________________)
_____ [27] Sports event (Title:______________________________________________)
_____ [28] Music video program (Title:______________________________________________)
_____ [29] Other (Describe/title:______________________________________________)
__________________________________________________________________________________________
[For 3-5, code only the FIRST frame in the
10-second interval image (if that frame does not contain a NORMAL, FADED-IN
IMAGE move the tape forward to the first such image).]
3. Number of objects in image?
__ __
objects
__________________________________________________________________________________________
4. Camera angle?
_____
[1] Low (looking upward)
_____
[2] Medium (eye level)
_____
[3] High (looking down)
_____
[4] Overview (looking straight down)
_____
[5] Underview (looking straight up)
_____
[6] Simultaneous video pictures
_____
[7] Does not apply
__________________________________________________________________________________________
5. Camera shot length?
_____
[1] Long
_____
[2] Medium
_____
[3] Close-up
_____
[4] Extreme close-up
_____
[5] Simultaneous video pictures
_____
[6] Does not apply
__________________________________________________________________________________________
[For 6 code only the first type of
representational image.]
6.
Type(s) of representational images?
_____
[1] Animation
_____
[2] Live action
_____
[3] Simultaneous combination of animation and live action
(Describe:_____________________________________)
_____
[4] Text and/or graphics only
__________________________________________________________________________________________
[For 7-8, code the entire 10-second interval.]
7. Audio rate?
__ __
words
__________________________________________________________________________________________
8. Music?
_____
[0] No [SKIP to
9]
_____
[1] Yes
__________________________________________________________________________________________
[For 8a, code the first instance of music in the
interval.]
8a. FOR MUSIC PRESENT:
Background?
_____
[0] No
_____
[1] Yes
__________________________________________________________________________________________
[For 9, code the entire 10 second interval.]
9.
Picture and sound nonconvergent?
_____
[0] No, never nonconvergent
_____
[1] Yes, at least once nonconvergent
__________________________________________________________________________________________
10. Editing pace?
__ __
transitions in interval
__________________________________________________________________________________________
11. Simultaneous video
pictures?
(Check all that apply)
_____
[0/1] Yes, simultaneous RELATED video pictures
_____
[0/1] Yes, simultaneous UNRELATED video pictures
_____
NO
__________________________________________________________________________________________
12.
Artificial special visual effects?
(Check all that apply)
_____
[0/1] [18_1] Blurred image
_____
[0/1] [18_2] Distorted image
_____
[0/1] [18_3] Slow motion
_____
[0/1] [18_4] Time-lapse
_____
[0/1] [18_5] Instant replay
_____
[0/1] [18_6] Color filters
_____
[0/1] [18_7] Jump cut(s)
_____
[0/1] [18_8] Unusual transitions
_____
[0/1] [18_9] Overlapping pictures
_____
[0/1] [18_10] Incomplete
object(s)/entity(ies)
_____
[0/1] [18_11] Simultaneous live-action
and animation
_____
[0/1] [18_12] Simultaneous color and
black & white
_____
[0/1] [18_13] OTHER IMPOSSIBLE ACTION
(Describe:___________________________________)
_____
NONE
__________________________________________________________________________________________
13. Color versus black &
white?
(Check all that apply)
_____
[0/1] Color image
_____
[0/1] Black & white image
_____
[0/1] Simultaneous color and black & white
__________________________________________________________________________________________
[For 14 code only the first subjective camera
shot in the 10 second interval.]
14.
Subjective camera shot?
_____
[0] NO
_____
[1] Direct address breaking fourth wall
_____
[2] Direct address not breaking fourth
wall
_____
[3] Implied participant
_____
[4] Implied participant/body visible
_____
[5] Implied participant/point-of-view
movement
__________________________________________________________________________________________
[For 15 code only the first broadcast type
during the interval.]
15.
Indication of broadcast type?
_____
[1] Text or sound include word "Live" (but not "Recorded
Live")
_____
[2] Text or sound include word "Recorded"
_____
[3] Text or sound include a day or date or time that doesn't match the day or
date or time the tape
was recorded
_____
[0] NEITHER 1, 2, or 3
__________________________________________________________________________________________
16.
Camera movement?
_____
[0] No [SKIP to
18]
_____
[1] Yes, but only during simultaneous video pictures [SKIP to
18]
_____
[2] Yes, and at least some not during simultaneous video pictures
__________________________________________________________________________________________
17. FOR
CAMERA MOVEMENT PRESENT: Shaky camera technique?
_____
[0] No
_____
[1] Yes
__________________________________________________________________________________________
17a. FOR
CAMERA MOVEMENT PRESENT: Quick forward point-of-view?
_____
[0] No [SKIP to
17c]
_____
[1] Yes
__________________________________________________________________________________________
[For 17b, code the FIRST quick forward
point-of-view movement that is present in the 10-second interval. Do not reset
counter to zero.]
17b. FOR
QUICK FORWARD POINT-OF-VIEW CAMERA MOVEMENT PRESENT: Duration?
Begin: _____
[P] Positive
_____ [N] Negative
__
__ hours __ __ minutes __ __ seconds __ __ frames
End: __ __ hours __
__ minutes __ __ seconds __ __ frames
__________________________________________________________________________________________
[For 17c, code the FIRST camera movement that is
present in the 10-second interval (even if the movement includes the quick
forward point-of-view movement coded in 17b. For 25f do not reset counter to
zero.]
17c. FOR
CAMERA MOVEMENT PRESENT: Duration of first movement?
Begin: _____
[P] Positive
_____ [N] Negative
__
__ hours __ __ minutes __ __ seconds __ __ frames
End: __ __ hours __
__ minutes __ __ seconds __ __ frames
__________________________________________________________________________________________
[For 18 and 18a, code the entire 10-second
interval.]
18.
Superimposed text (other than identification logo)?
_____
[0] No [SKIP to
19]
_____
[1] Yes
__________________________________________________________________________________________
18a. FOR
SUPERIMPOSED TEXT PRESENT: Text movement?
_____
[0] No
_____
[1] Yes
__________________________________________________________________________________________
[For 18b-e, find the frame of the first image
that contains text and code that image only. If the first image of text appears
during a transition (e.g., a wipe), code the first frame after the transition
in which the image contains text.]
18b. FOR
SUPERIMPOSED TEXT PRESENT: Stand-alone?
_____
[0] No, other video contents are in image too
_____
[1] Yes, entire image is text over a blank background [SKIP to
18d]
__________________________________________________________________________________________
18c. FOR
SUPERIMPOSED TEXT PRESENT WITH OTHER VIDEO CONTENT: Related?
_____
[0] No
_____
[1] Yes
__________________________________________________________________________________________
18d. FOR SUPERIMPOSED TEXT
PRESENT: Number of words?
__ __ words
__________________________________________________________________________________________
[For 18e, code from first frame with image that
contains text, including text in progress at beginning of interval. DO NOT
reset the timer to zero.]
18e. FOR
SUPERIMPOSED TEXT PRESENT: Duration?
Begin: _____
[P] Positive
_____ [N] Negative
__
__ hours __ __ minutes __ __ seconds __ __ frames
End: __ __ hours __
__ minutes __ __ seconds __ __ frames
__________________________________________________________________________________________
[For 19, code the entire 10-second interval.]
19.
Superimposed identification logo?
_____
[0] No [SKIP to 20]
_____
[1] Yes
__________________________________________________________________________________________
[For 19a-d, code the first instance of an
identification logo in the 10-second interval.]
19a. FOR
SUPERIMPOSED IDENTIFICATION LOGO PRESENT: Transparent or opaque?
_____
[1] Transparent
_____
[2] Opaque
__________________________________________________________________________________________
19b. FOR
SUPERIMPOSED IDENTIFICATION LOGO PRESENT: Logo placement?
_____
[1] Upper left corner
_____
[2] Upper right corner
_____
[3] Lower left corner
_____
[4] Lower right corner
_____
[5] Center
[For 19c, code from first frame in which the
image contains identification logo, including logo "in progress" at
beginning of interval. DO NOT reset the timer to zero.]
19c. FOR
SUPERIMPOSED IDENTIFICATION LOGO PRESENT: Identification logo continuous (on
screen at least 5 minutes)?
_____
[0] No
_____
[1] Yes [SKIP to
20]
__________________________________________________________________________________________
19d. FOR
SUPERIMPOSED IDENTIFICATION LOGO PRESENT: Identification logo duration?
Begin: _____
[P] Positive
_____ [N] Negative
__
__ hours __ __ minutes __ __ seconds
End: __ __ hours __
__ minutes __ __ seconds
__________________________________________________________________________________________
[For 20 and 20a code the entire 10-second interval.]
20.
Superimposed graphic(s) other than identification logo?
_____
[0] No [SKIP to
21]
_____
[1] Yes
__________________________________________________________________________________________
20a. FOR
SUPERIMPOSED GRAPHICS PRESENT: Graphic(s) movement?
_____
[0] No
_____
[1] Yes
__________________________________________________________________________________________
[For 20b, code from first frame with image that
contains graphic(s), including graphic(s) in progress at beginning of interval.
DO NOT reset the timer to zero.]
20b. FOR
SUPERIMPOSED GRAPHIC(S) PRESENT: Duration?
Begin: _____
[P] Positive
_____ [N] Negative
__
__ hours __ __ minutes __ __ seconds __ __ frames
End: __ __ hours __
__ minutes __ __ seconds __ __ frames
__________________________________________________________________________________________
[For 21 go to zero. Go to the first frame of the
shot IN PROGRESS. Reset the timer to zero. Code that shot.]
21. Shot duration?
__
__ minutes __ __ seconds __ __ frames
__________________________________________________________________________________________
[For 22 go to the last frame of the shot just
coded. Code the transition that follows that shot.]
22. Is
the transition a cut?
_____
[0] No
_____
[1] Yes [SKIP to
23]
__________________________________________________________________________________________
22a. FOR
A TRANSITION THAT IS NOT A CUT: Type of transition?
_____
[1] Dissolve
_____
[2] Fade-out
_____
[3] Fade-in
_____
[4] Fade out/fade-in
_____
[5] Unusual transitions
(Describe:________________________________________________________)
__________________________________________________________________________________________
[For 22b, move the tape to the first frame of
the transition. Reset the timer to zero.]
22b. FOR
A TRANSITION THAT IS NOT A CUT: Duration?
__ __ seconds __ __
frames
__________________________________________________________________________________________
23.
Transition between segments?
_____
[0] No
_____
[1] Yes
__________________________________________________________________________________________
24.
What follows the transition?
_____
[1] Same scene
_____
[2] Different scene
_____
[3] Blank screen
__________________________________________________________________________________________
[For 25: From the last frame of the shot that
precedes the transition that was just coded, move the tape back to the first
frame of the segment IN PROGRESS (remember that two segments in the same GENRE
[e.g., two commercials] still are different segments; move the tape back to the
beginning of the SEGMENT in progress, not the SEGMENT GENRE in progress). Reset
the timer to zero. Code this segment.]
25.
Segment duration?
__ __ minutes __ __ seconds
__________________________________________________________________________________________
[For 26 move the tape to the first frame
following the segment just coded that contains no vestige of the last image of
that segment. Reset the timer to zero. Code the following inter-segment
interval.]
26.
Duration of inter-segment interval?
__ __ seconds __ __ frames ____ [-01] CHECK HERE IF (NO FRAMES OF BLACK)
__________________________________________________________________________________________
[For
26b move the tape to the first frame of the transition. Reset the timer to
zero.]
26b.
Duration of transition that contains inter-segment interval?
__ __ seconds __ __ frames ____ [-01] CHECK HERE IF (NO FRAMES OF BLACK)
__________________________________________________________________________________________
27.
Genre of segment that follows inter-segment interval?
Comedy
_____ [01] Situation comedy (Title:______________________________________________)
_____ [02] Other (Describe/Title:______________________________________________)