Coding Form Two (Character Analysis)
| Coder____________________ | Date________________________ |
| Channel___________________ | Country______________________ |
| DESCRIPTION__________________________________________________________ | |
| ADS# | _______ |
| GENDER | _______ |
| AGE | _______ |
| RACE | _______ |
| SPOKESPERSON | _______ |
| SES | _______ |
| OCCUPATION | _______ |
| PROXIMITY | _______ |
| -hh | _______ |
| -caw | _______ |
| -cbw | _______ |
| -kltl | _______ |
| -kas | _______ |
| -kaw | _______ |
| -kbw | _______ |
| -ce | _______ |
| -ne | _______ |
| -other | _______ |
| SOCIAL ROLES | _______ |
| -friend | _______ |
| -child | _______ |
| -parent | _______ |
| -spouse | _______ |
| -boyfriend/girlfriend | _______ |
| -other relative | _______ |
| NUDITY | _______ |
| -shoulder | _______ |
| -back | _______ |
| -chest | _______ |
| -legs | _______ |
| -buttocks | _______ |
| SEXUAL APPEAL | _______ |