7254 Longview Ave.	Professor
Mentor, Ohio 44060	Department of Communication
Home: 440-255-0331	Cleveland State University
Office: 216-687-3994/4630	Cleveland, Ohio 44115
Fax: 216-687-5435	email: k.neuendorf@csuohio.edu

1988-1999 Associate Professor, Department of Communication, Cleveland State University

1982-1988 Assistant Professor, Department of Communication, Cleveland State University

1986 Visiting Assistant Professor, Radio-Television-Film Division, Department of Communication Arts & Theatre, University of Maryland, College Park, MD

1982 Instructor, Department of Telecommunication, Michigan State University, East Lansing, MI

1977-1982 Research and Teaching Assistant, Department of Communication, Michigan State University

1976-1977 Studio Assistant, Audio Production Labs, Department of Telecommunication, Michigan State University

1975-1977 Undergraduate Research Assistant, Department of Communication, Michigan State University

Neuendorf, K. A. (2001, in progress). The content analysis guidebook. Thousand Oaks, CA: Sage Publications.

Neuendorf, K. A., Atkin, D., & Jeffres, L. W. (2000, in press). Adoption of audio information services in the United States. In C. Lin & D. Atkin (Eds.), Communication technology and society: Audience adoption and uses of the new media. New York: Hampton Press.

Neuendorf, K. A. (1990). The public trust versus the almighty dollar. In R. Abelman & S. M. Hoover (Eds.), Religious television: Controversies and conclusions (pp. 71-84). Norwood, NJ: Ablex.

Neuendorf, K. A. (1990). Health images in the mass media. In E. Berlin Ray & L. Donohew (Eds.), Communication and health: Systems and applications (pp. 111-135). Hillsdale, NJ: Lawrence Erlbaum Associates.

Neuendorf, K. A., Kaplowitz, S. A., Fink, E. L., & Armstrong, G. B. (1987). Assessment of the use of self-referent concepts for the measurement of cognition and affect. In M. McLaughlin (Ed.), Communication Yearbook 10 (pp. 183-199). Beverly Hills, CA: Sage.

Abelman, R. I., & Neuendorf, K. A. (1985). The portrayal of family on religious television programming: A structural and interactional analysis. In E. C. Lange (Ed.), Using the media to promote knowledge and skills in family dynamics (pp. 43-51). Dayton, OH: University of Dayton Press.

Greenberg, B. S., & Neuendorf, K. (1980). Black family interactions on television. In B. S. Greenberg, Life on television: Content analyses of U.S. TV drama (pp. 173-181). Norwood, NJ: Ablex.

Greenberg, B. S., Buerkel-Rothfuss, N., & Neuendorf, K., & Atkin, C. K. (1980). Three seasons of television family role interactions. In B. S. Greenberg, Life on television: Content analyses of U.S. TV drama (pp. 161-172). Norwood, NJ: Ablex.

Neuendorf, K.A., Jeffres, L. W., & Atkin, D. (2000, in press). The television of abundance arrives: Cable choices and interest maximization. Telematics and Informatics.

Neuendorf, K. A., Jeffres, L. W., Skalski, P., & Atkin, D. (2000). Perceptions of quality of life and affective characteristics: An urban examination. Proceedings of the Second International Conference on Quality of Life in Cities, Volume 2 (pp. 401-422). Singapore: The National University of Singapore.

Jeffres, L. W., Neuendorf, K. A., & Atkin, D. (2000). Media use patterns and public perceptions of the quality of life. Proceedings of the Second International Conference on Quality of Life in Cities, Volume 2 (pp. 369-385). Singapore: The National University of Singapore.

Jeffres, L. W., Neuendorf, K. A., & Atkin, D. (1999). Spirals of silence: Expressing opinions when the climate of opinion is unambiguous. Political Communication, 16, 115-131.

Atkin, D. J., Neuendorf, K. A., & Jeffres, L. W. (1998). Reassessing public support for public access cablevision: A faded passion? Telematics and Informatics, 15, 67-84.

Atkin, D. J., Jeffres, L. W., & Neuendorf, K. A. (1998). Understanding Internet adoption as telecommunications behavior. Journal of Broadcasting and Electronic Media, 42, 475-490.

Neuendorf, K. A., Atkin, D., & Jeffres, L. W. (1998). Understanding adopters of audio information innovations. Journal of Broadcasting and Electronic Media, 42, 80-93.

Naccarato, J. L., & Neuendorf, K. A. (1998). Content analysis as a predictive methodology: Recall, readership, and evaluations of business-to-business print advertising. Journal of Advertising Research, 38(3), 19-33.

Jeffres, L. W., Atkin, D., & Neuendorf, K. (1995). The impact of new and traditional media on college student leisure preferences. World Communication, 24(2), 67-73.

Brentar, J. E., Neuendorf, K. A., & Armstrong, G. B. (1994). Exposure effects and affective responses to music. Communication Monographs, 61, 161-181.

Perloff, R. M., Neuendorf, K., Giles, D., Chang, T. K., & Jeffres, L. W. (1992). Perceptions of "Amerika". Mass Comm Review, 19(3), 42-48.

Armstrong, G. B., Neuendorf, K. A., with Brentar, J. E. (1992). TV entertainment, news, and racial perceptions of college students. Journal of Communication, 42(3), 153-176.

Neuendorf, K. A., Brentar, J. E., & Porco, J. (1990). Media technology hardware and human sensory channels: Cognitive structures in multidimensional space. Communication Research Reports, 7, 100-106.

Kalis, P., & Neuendorf, K. A. (1989). Aggressive cue prominence and gender participation in MTV. Journalism Quarterly, 66, 148-154, 229.

Neuendorf, K. A., with Fennell, T. (1988). A social facilitation view of the generation of humor and mirth reactions: The effects of a "laugh track." Central States Speech Journal, 39, 37-48.

Neuendorf, K. A., & Sparks, G. G. (1988). Predicting emotional responses to horror films from cue-specific affect. Communication Quarterly, 36, 16-27.

Pettey, G. R., Perloff, R. M., Neuendorf, K. A., & Pollick, B. (1987). Feeling and learning about a critical event: The shuttle explodes. Central States Speech Journal, 37, 166-179.

Neuendorf, K. A., & Abelman, R. I. (1987). An interaction analysis of religious television. Review of Religious Research, 29, 175-198.

Abelman, R. I., & Neuendorf, K. A. (1987). Themes and topics in religious television. Review of Religious Research, 29, 152-174.

Neuendorf, K. A. (1987). Alcohol advertising: Evidence from social science. Media Information Australia, 43, 15-20.

Neuendorf, K. A., & Abelman, R. I. (1986). Televangelism: A look at communicator style. Journal of Religious Studies, 13(1), 41-59.

Neuendorf, K. A. (1985). Alcohol advertising and media portrayals. The Journal of the Institute for Socioeconomic Studies, X(2), 67-78.

Abelman, R. I., & Neuendorf, K. A. (1985). The cost of membership in the electronic church. Religious Communication Today, 8, 63-67.

Abelman, R. I., & Neuendorf, K. A. (1985). How religious is religious television programming? Journal of Communication, 35(1), 98-110. Also, In C. J. Deming & S. L. Becker (Eds.) (1988), Media in society: Readings in mass communication. Glenview, IL: Scott, Foresman and Company.

Neuendorf, K. A. (1984). U.S. Hispanics--A diverse and growing audience segment. NAB Research and Planning Memo. Washington, D.C.: National Association of Broadcasters.

Atkin, C. K., Neuendorf, K. A., & McDermott, S. (1983). The role of alcohol advertising in excessive and hazardous drinking. Journal of Drug Education, 13, 313-325.

Korzenny, F., Neuendorf, K., Burgoon, M., Burgoon, J. K., & Greenberg, B. S. (1983). Cultural identification as predictor of content preferences of Hispanics. Journalism Quarterly, 60, 677-685, 770.

Korzenny, F., & Neuendorf, K. A. (1983). The perceived reality of television and aggressive predispositions among children in Mexico. International Journal of Intercultural Relations, 7, 33-51.

Buerkel-Rothfuss, N., Greenberg, B. S., Atkin, C. K., & Neuendorf, K. A. (1982). Learning about the family from television. Journal of Communication, 32(3), 191-201.

Greenberg, B. S., Neuendorf, K. A., Buerkel-Rothfuss, N., & Henderson, L. (1982). The soaps: What's on and who cares? Journal of Broadcasting, 26, 519-535.

Greenberg, B. S., Abelman, R., & Neuendorf, K. (1981). Sex on the soap operas: Afternoon delight. Journal of Communication, 31(3), 83-89.

Korzenny, F., & Neuendorf, K. (1980). Television viewing and self-concept of the elderly. Journal of Communication, 30(1), 70-80.

Jeffres, L. W., Neuendorf, K., & Atkin, D. Mass media and public perceptions of the quality of life. Under review at Journalism & Mass Communication Quarterly.

Neuendorf, K. A., Atkin, D., & Jeffres, L. W. Reconceptualizing channel repertoire in the urban cable environment. Under review at Journal of Broadcasting and Electronic Media.

Atkin, D., Neuendorf, K., Jeffres, L., & Skalski, P. Predictors of audience interest in adopting digital television. Under review at Journal of Communication.

Kralik, B. C., Jeffres, L. W., & Neuendorf, K. Sensationalism and circulation during the Penny Press era: The Cleveland Press--A case study. In revision for journal submission (Journalism & Mass Communication Quarterly).

Neuendorf, K. A. Mood congruence and the utility of sad media content. In revision for Communication Research.

Neuendorf, K. A., Jeffres, L. W., & Atkin, D. Cultivation and the influence of media in public opinion homogenization. In revision for journal submission (Human Communication Research).

"It's Your Choice: Non-Traditional Career Paths." (1997). K. A. Neuendorf, Executive Producer. 14-minute educational video produced for Hard Hatted Women, Cleveland, OH, in national distribution. VA/Com Center, Department of Communication, Cleveland State University.

"Destination: Cleveland." (1997). K. A. Neuendorf, Executive Producer. 7-minute video promoting the Greater Cleveland area, exhibited on selected Continental Airlines flights arriving in Cleveland. Produced in cooperation with Continental Airlines, Houston, TX. VA/Com Center, Department of Communication, Cleveland State University. (1998). Video used for recruitment program of medical residents, Department of Family Medicine, University Hospitals, Cleveland, OH.

"We Build Lives." (1995). K. A. Neuendorf, Executive Producer. 30- and 60-second public service announcements produced for the Cleveland Music School Settlement, Cleveland, OH. VA/Com Center, Department of Communication, Cleveland State University.

"GED Program." (1995). K. A. Neuendorf, Executive Producer. 30- and 60-second public service announcements produced for the Merrick House social service agency, Cleveland, OH. VA/Com Center, Department of Communication, Cleveland State University.

Neuendorf, K. A., & Skalski, P. (2000). Senses of humor: The development of a multi-factor scale in relationship to moving image utility. Paper to be presented to the Mass Communication Division at the annual conference of the International Communication Association, Acapulco, Mexico.

Jeffres, L., Neuendorf, K., & Atkin, D. (2000). Media use and public leisure activities: Competition or symbiosis? Paper to be presented to the Popular Communication Division at the annual conference of the International Communication Association, Acapulco, Mexico.

Atkin, D., Neuendorf, K., Jeffres, L., & Skalski, P. (2000). Predictors of audience interest in adopting digital television. Paper to be presented to the Communication and Technology Division at the annual conference of the International Communication Association, Acapulco, Mexico.

Neuendorf, K. A., Jeffres, L. W., Skalski, P. D., & Atkin, D. (2000). Perceptions of quality of life and affective characteristics: An urban examination. Paper presented at the Second International Conference on Quality of Life in Cities, Singapore. *

Jeffres, L. W., Neuendorf, K. A., & Atkin, D. (2000). Media use patterns and public perceptions of the quality of life. Paper presented at the Second International Conference on Quality of Life in Cities, Singapore. *

Neuendorf, K. A., Skalski, P. D., Jeffres, L. W., & Atkin, D. (1999). Public opinion and the senses of humor. Paper presented at the annual meeting of the Midwest Association for Public Opinion Research, Chicago, IL.

Neuendorf, K. A., Atkin, D., & Jeffres, L. W. (1999). Adoption of audio information services in the United States: The case of a "bridge" technology. Paper presented to the Communication Technology and Policy Division at the annual meeting of the Association for Education in Journalism & Mass Communication, New Orleans, LA. *

Neuendorf, K.A., Jeffres, L. W., & Atkin, D. (1999). The television of abundance arrives: Cable choices and interest maximization. Paper presented to the Communication and Technology Division at the annual meeting of the International Communication Association, San Francisco, CA. *

Neuendorf, K. A., Botta, R., & Skinner, E. (1999). National and cultural orientations of teens in Trinidad: The role of indigenous and foreign media. Paper presented to the Intercultural and Development Communication Division at the annual meeting of the International Communication Association, San Francisco, CA.

Neuendorf, K. A., Atkin, D., & Jeffres, L. W. (1998). Reconceptualizing channel repertoire in the urban cable environment. Paper presented at the annual conference of the Midwest Association for Public Opinion Research, Chicago, IL.

Jeffres, L. W., Neuendorf, K., & Atkin, D. (1998). Mass media and public perceptions of the quality of life. Paper presented at the annual conference of the Midwest Association for Public Opinion Research, Chicago, IL.

Atkin, D., Neuendorf, K. A., & Jeffres, L. W. (1998). Reassessing public support for public access cablevision: A faded passion? Top Three Paper presented to the Communication Technology and Policy Division of the Association for Education in Journalism and Mass Communication, Baltimore, MD. *

Neuendorf, K. A., Jeffres, L. W., & Atkin, D. (1998). Public opinion and communication mapping. Paper presented at the annual conference of the American Association for Public Opinion Research, St. Louis, MO.

Neuendorf, K. A., Atkin, D., Jeffres, L. W., Williams, A., & Loszak, T. (1997). Affirmative action and racial identity in the O. J. Simpson case. Paper presented to the Communication Theory and Methodology Division of the Association for Education in Journalism and Mass Communication, Chicago, IL.

Atkin, D. J., Jeffres, L. W., & Neuendorf, K. A. (1997). Understanding Internet adoption dynamics. Paper presented to the Communication Technology and Policy Division of the Association for Education in Journalism and Mass Communication, Chicago, IL. *

Neuendorf, K. A., Atkin, D., & Jeffres, L. W., with Loszak, T., & Williams, A. (1997). Explorations of the Simpson trial "racial divide." Paper presented to the Intercultural and Development Communication Division of the International Communication Association, Montreal, Canada. *

Neuendorf, K. A., Atkin, D., & Jeffres, L. W. (1996). Understanding adopters of audio information services. Paper presented to the Communication Theory and Methodology Division of the Association for Education in Journalism and Mass Communication, Anaheim, CA.*

Jeffres, L. W., Atkin, D., & Neuendorf, K. A. (1996). Participation in public entertainment activities, media use, and quality of life assessments. Paper presented to the Mass Communication and Society Division of the Association for Education in Journalism and Mass Communication, Anaheim, CA.

Atkin, D., Jeffres, L. W., & Neuendorf, K. A. (1996). Cultivation and public support for censorship of television. Paper presented to the Radio and Television Journalism Division of the Association for Education in Journalism and Mass Communication for presentation at the annual conference, Anaheim, CA. *

Neuendorf, K. A., Jeffres, L. W., & Atkin, D. (1995). Cultivation and the influence of media in public opinion homogenization. Top Three Paper, presented to the Communication Theory and Methodology Division of the Association for Education in Journalism and Mass Communication, Washington, DC.

McGoun, M., & Neuendorf, K. A. (1995). The effects of extroversion and neuroticism upon humor enjoyment: A repeated-measures investigation of popular sitcom humor. Paper presented to the Communication Theory and Methodology Division of the Association for Education in Journalism and Mass Communication, Washington, DC.

Jeffres, L., Atkin, D., & Neuendorf, K. (1994). Media mainstreaming and public opinion: Pulling the public toward the norm? Paper presented to the Midwest Association for Public Opinion Research, Chicago, IL.

Naccarato, J. L., & Neuendorf, K. A. (1994). Predicting readership and recall: A content analysis of business-to-business advertising. Paper presented to the Advertising Division of the Association for Education in Journalism and Mass Communication, Atlanta, GA. *

Neuendorf, K. A., Armstrong, G. B., & Brentar, J. E. (1992). Minority images and racial attitudes as functions of viewing measure specificity and gender. Paper presented to the Communication Theory and Methodology Division and the Commission on the Status of Women, the Association for Education in Journalism and Mass Communication, Montreal, Canada.

Armstrong, G. B., Neuendorf, K. A., & Brentar, J. E. (1992). Individual responsibility beliefs and racial attitudes among white college students: The influence of media use and interpersonal contact. Top Three Paper, presented to the Mass Communication Division of the Speech Communication Association, Chicago, IL.

Neuendorf, K. A., Armstrong, G. B., & Brentar, J. E. (1992). The role of gender exemplars in mapping racial attitudes. Paper presented to the Feminist Scholarship Interest Group of the International Communication Association, Miami, FL.

Brentar, J. E., & Neuendorf, K. A. (1991). Exposure effects and affective responses to music. Paper presented to the Communication Theory and Methodology Division of the Association for Education in Journalism and Mass Communication, Boston, MA.*

Jeffres, L., Neuendorf, K., & Giles, D. (1990). Film genre: Matching audience expectations with critical assessments. Paper presented at the annual meeting of the Midwest Association for Public Opinion Research, Chicago, IL.

Neuendorf, K. A. (1990). Should restrictions be placed on alcohol advertising? Invited address at conference sponsored by the American Council on Alcoholism, Inc., Washington, DC.

Neuendorf, K. A., Brentar, J. E., & Porco, J. (1990). Media exposure and its variance across media: Differences in cognitive patterns. Paper presented to the Information Systems Division of the International Communication Association, Dublin, Ireland.*

Brentar, J. E., & Neuendorf, K. A. (1990). The structure of media concepts and the cognitive integration of sensory channels as a function of media dependency. Paper presented to the Mass Communication Division of the International Communication Association, Dublin, Ireland.

Armstrong, G. B., & Neuendorf, K. A. (1989). TV entertainment, news, and racial perceptions of college students. Top three paper, presented to the Communication Theory and Methodology Division of the Association for Education in Journalism and Mass Communication, Washington, DC.*

Eshleman, J. G., & Neuendorf, K. A. (1989). Perspectives on humor and their application to mass media comedy. Paper presented to the Mass Communication and Society Division of the Association for Education in Journalism and Mass Communication, Washington, DC. Also available as ERIC document, 1989.

Armstrong, G. B., & Neuendorf, K. A. (1989). The structure of cognitions concerning ethnicity and gender: A multidimensional scaling analysis. Paper presented to the Information Systems Division of the International Communication Association, San Francisco, CA.

Neuendorf, K. A., & Pearlman, R. A. (1988). Alcohol as good food: Adolescents' responses to liqueur ads. Paper presented to the Advertising Division at the annual meeting of the Association for Education in Journalism and Mass Communication, Portland, OR. Also available as ERIC document, 1988.

Perloff, R. M., Chang, T. K., Neuendorf, K. A., Giles, D., Jeffres, L., & Lee, J. W. (1987). The public's opinion about "Amerika's" impact on the public. Paper presented at the annual meeting of the Midwest Association for Public Opinion Research, Chicago, IL.*

Neuendorf, K. A., Kalis, P., & Abelman, R. I. (1987). The history and social impact of religious broadcasting. Paper presented to the Mass Communication and Society Division at the annual meeting of the Association for Education in Journalism and Mass Communication, San Antonio, TX. Also available as ERIC document, 1987.

Neuendorf, R. O., Neuendorf, K. A., & Voelker, D. H. (1987). Corporate response to public activism: A nuclear plant and its publics. Paper presented to the Public Relations Interest Group at the annual meeting of the International Communication Association, Montreal, Quebec, Canada.

Kalis, P., & Neuendorf, K. A. (1987). Aggressive cue prominence and gender participation in Music Television. Paper presented to the Mass Communication Division at the annual meeting of the International Communication Association, Montreal, Quebec, Canada.*

Neuendorf, K. A. (1986). Defining "new media": Considering the interaction of technology hardware and human sensory channels. Paper presented at the annual meeting of the Midwest Association for Public Opinion Research, Chicago, IL.

Neuendorf, K. A., & Abelman, R. I. (1986). An interaction analysis of religious television content. Top Paper, Interpersonal and Organizational Division, Religious Speech Communication Association; Paper presented at the annual meeting of the Speech Communication Association, Chicago, IL.*

Pettey, G. R., Perloff, R. M., & Neuendorf, K. A., with Pollick, B. (1986). Feeling and learning about a critical event: The shuttle explodes. Paper presented to the Communication Theory and Methodology Division at the annual meeting of the Association for Education in Journalism and Mass Communication, Norman, OK.*

Neuendorf, K. A. (1985). A three-year assessment of trends in opinions toward the economy: An innovator-identification approach. Paper presented at the annual meeting of the Midwest Association for Public Opinion Research, Chicago, IL.

Abelman, R. I., & Neuendorf, K. A. (1985). The portrayal of the family on religious television: A structural and interactional analysis. Paper presented at the Family Dynamics Conference, University of Dayton, Dayton, OH.*

Neuendorf, K. A., & Fennell, T. (1985). A social facilitation view of the generation of humor and mirth reactions: The effects of a "laugh track." Paper presented to the Mass Communication Division at the annual meeting of the International Communication Association, Honolulu, HI.*

Neuendorf, K. A., & Suvak, J. (1984). Trends in opinions toward the economy in a depressed area: An innovator-identification approach. Paper presented at the annual meeting of the Midwest Association for Public Opinion Research, Chicago, IL.

Neuendorf, K. A., Kaplowitz, S. A., Fink, E. L., & Armstrong, G. B. (1984). Assessment of the meaning of self-referent concepts in multidimensional scaling. Paper presented to the Information Systems Division at the annual meeting of the International Communication Association, San Francisco, CA.*

Abelman, R. I., & Neuendorf, K. A. (1984). The demography of religious television programming. Paper presented to the Mass Communication Division at the annual meeting of the International Communication Association, San Francisco, CA.*

Abelman, R. I., & Neuendorf, K. A. (1983). A content analysis of nationally and internationally distributed American religious fare: Third World implications. Invited address before the 12th Annual Unda-USA General Assembly, Cleveland, OH.

Atkin, C. K., Neuendorf, K. A., & McDermott, S. (1983). Alcohol advertising and excessive and hazardous drinking. Paper presented to the Health Communication Division at the annual meeting of the International Communication Association, Dallas, TX.*

Neuendorf, K. A. (1982). Young people's sexual role learning from television. Paper presented at the annual meeting of the Midwest Association for Public Opinion Research, Chicago, IL.

Neuendorf, K. A. (1982). Hispanic youths' cultural identities: Prediction from media use and perceptions. Top Student Paper, Intercultural Communication Division; Paper presented at the annual meeting of the International Communication Association, Boston, MA. Also available as ERIC document, 1982.

Korzenny, F., Neuendorf, K. A., & Griffis, B. A. (1980). Teaching intercultural communication in the 1980's: Philosophy, methods, and evaluation research. Paper presented at the annual meeting of the Speech Communication Association, New York, NY.

Neuendorf, K. A., Korzenny, F., & Armstrong, G. B. (1980). Cultural identity and television behaviors of Hispanic-Americans. Paper presented to the Intercultural Communication Division at the annual meeting of the International Communication Association, Acapulco, Mexico.

Atkin, C. K., Neuendorf, K., & Block, M. (1980). Effects of alcohol advertising on young audiences. Paper presented to the Mass Communication Division at the annual meeting of the International Communication Association, Acapulco, Mexico.

Korzenny, F., Armstrong, G. B., & Neuendorf, K. A. (1979). Cultural identity and communication style among Mexican-Americans. Paper presented at the annual meeting of the Speech Communication Association, San Antonio, TX.

Henderson, L. L., Buerkel-Rothfuss, N. L., Greenberg, B. S., & Neuendorf, K. A. (1979). The American woman and the soap opera myth. Paper presented to the Mass Communication Division at the annual meeting of the Speech Communication Association, San Antonio, TX.

Korzenny, F., & Neuendorf, K. A. (1979). TV and the aging: Exposure, functions, perceptions and self-concept. Paper presented at the annual meeting of the American Association for Public Opinion Research, Buck Hill Falls, PA.*

Donohue, W. A., & Neuendorf, K. (1979). An alternative model for assessing children's understanding of television commercials. Paper presented to the Mass Communication Division at the annual meeting of the Eastern States Communication Association, Philadelphia, PA.

Neuendorf, K. A., & Skalski, P., with Atkin, D., Floyd, K., Hill, S. E. K., & Perloff, R. M. (1999). Evaluating doctoral programs in communication. Cleveland, OH: Department of Communication.

Neuendorf, K. A., & Skalski, P. (1999). Jobs analysis for doctoral candidates in communication. Cleveland, OH: Department of Communication.

Neuendorf, K. A., & Giles, D. L. (1989). Cultural identity and Amerika: National imaging and comparative media framing. In R. Perloff (Ed.), ABC's "Amerika": Perception, reception, and effects (pp. 19-22). Cleveland, OH: Communication Research Center, Cleveland State University.

Abelman, R. I., Neuendorf, K. A., & Kalis, P. (1984). The history and availability of religious broadcasting. Report prepared for Unda-USA, Washington, D.C.

Abelman, R. I., & Neuendorf, K. A. (1984). The type and quantity of physical contact on religious television programming. Report prepared for Unda-USA, Washington, D.C.

Abelman, R. I., & Neuendorf, K. A. (1984). Televangelism in the "electronic church": A look at communicator style. Report prepared for Unda-USA, Washington, D.C.

Abelman, R. I., & Neuendorf, K. A. (1984). An interaction analysis of religious television programming. Report prepared for Unda-USA, Washington, D.C.

Abelman, R. I., & Neuendorf, K. A. (1983). Themes and topics in religious television programming. Report prepared for Unda-USA, Washington, D.C.

Abelman, R. I., & Neuendorf, K. A. (1983). The demography of religious television programming. Report prepared for Unda-USA, Washington, D.C.

American Association for Public Opinion Research
American Association of University Professors
Association for Education in Journalism and Mass Communication (At Large Member of Executive Committee, Communication Theory and Methodology Division, 1988-90; Divisional Conference Co-Chair, 1990; Divisional Newsletter Co-editor, 1991-1993)
Broadcast Education Association
Cleveland Filmmakers
International Communication Association (Secretary, Division 1--Information Systems, 1988-90)
Midwest Association for Public Opinion Research
Society for Cinema Studies
University Film and Video Association

2000 Coordinator, Digital Cinema Expo (in conjunction with community non-profit group)

1999-2001 Member, College of Arts & Sciences Peer Review Committee

1999-2001 Graduate College Representative to the Cleveland State University Faculty Senate

1999-2000 Chair, Search Committee, Department of Communication

1998-pr. Faculty Advisor, The Moving Image (student film & video association)

1998-pr. Member, Department of Communication Ph.D. Committee (and Chair, 1998-99)

1996-98 Webmaster, Department of Communication Website

1996-97 Faculty Advisor, The Fourth Wall (student film association)

1995-97 College of Arts & Sciences Representative to the Cleveland State University Faculty Senate, and A&S Senate Caucus

1995-97 Chair, A&S Nominating Committee

1995-97 Member, A&S Steering Committee

1994-95 Principal Investigator, Survey of Cleveland State University Faculty Opinions toward Semesters, completed for the CSU Semester Study Committee

1993-97 Telecommunication/Film Representative, Telecommunication Center Policy Committee, Department of Communication

1993 Chair, Telecommunication hiring subcommittee, Department of Communication Personnel Action Committee

1992 Chair, Department of Communication Personnel Action Committee (two tenure/promotion actions)

1991-93 Head, Film Sequence, Department of Communication

1989-90 Arts & Sciences Representative, CSU Faculty Senate

1989-90 Member, Department of Communication Ad Hoc Ph.D. Proposal Committee

1988-90 Co-editor, Department of Communication Newsletter (Multichannels)

1988 Member, College of Arts & Sciences Ad Hoc Task Force on Merit Salary Increases/Performance Criteria

1987-92 Member, Graduate Committee, Department of Communication

1987-90 Member (and Chair, 1988-89), University Academic Misconduct Review Committee

1987-90 Graduate Director, Department of Communication

1986-88 Secretary, Faculty of the College of Arts & Sciences

1986-88 Member, Steering Committee, College of Arts & Sciences

1985-87 Communication Department Representative, Office of New Evening and Weekend Studies

1985-90 Member, Steering Committee, Department of Communication

1985, 89 Reviewer, Regents Advisory Committee for Public Baccalaureate Programs, State of Ohio

1985 Member, By-laws Committee, Department of Communication

1984-88 Member (and Chair, 1986-88), Nominating Committee, College of Arts & Sciences

1984-86 Member (and Chair, 1985-86), Undergraduate Committee, Department of Communication

1984-86 Member, University Library and Instructional Media Committee

1984 Member, University Task Force on Extended Academic Programming

1983-88 Member (and Chair, 1985-88), New Building Committee, Department of Communication

1983-88 Library Liaison, Department of Communication

1983 & 87 Member, Retreat Planning Committee, Department of Communication

1990 Divisional Conference Co-Chair, Communication Theory and Methodology Division, Association for Education in Journalism and Mass Communication

1988-90 Member of Executive Board, Communication Theory and Methodology Division, Association for Education in Journalism and Mass Communication

1988-90 Secretary, Division 1: Information Systems, International Communication Association

1987-89 Conference Co-Chair/Chair, Midwest Association for Public Opinion Research

1999-2000 Convener, Nomination and Elections Committee, CSU Chapter of the American Association of University Professors

1996-97 Ex officio member, Executive Committee, CSU Chapter of the American Association of University Professors

1994-97 Communication Director, and Editor of AAUP News, CSU Chapter of the American Association of University Professors (Winner of 1997 AAUP Ohio Conference Newsletter Award)

1991-93 Co-editor, CT&M, newsletter for the Communication Theory and Methodology Division of the Association for Education in Journalism and Mass Communication

Communication Monographs
Communication Research
Communication Studies
Human Communication Research
Journal of Broadcasting and Electronic Media
Journal of Communication
Pennsylvania Speech Communication Annual
Harper & Row, Publishers, Inc.
Prentice-Hall, Inc.
Random House
Wm. C. Brown Co., Publishers
Communication Theory and Methodology Division, Association for Education in Journalism and Mass Communication
Law and Policy Division, Association for Education in Journalism and Mass Communication
Broadcast Education Association
Human Communication Technology Division, International Communication Association
Information Systems Division, International Communication Association
Mass Communication Division, International Communication Association
Public Relations Interest Group, International Communication Association
Midwest Association for Public Opinion Research

Sheppa, J. (2001, expected). Finding the relationships between television viewing and the stereotyping of adolescents: Application of cultivation theory and beyond. M. A. thesis, Cleveland State University, Cleveland, OH.

Jones, J. (2000, expected). Examining the effects of presence and user control in video presentations on learning and skills training. M. A. thesis, Cleveland State University, Cleveland, OH.

Smith, A. M. (1999). Girls on film: Analysis of women's images in contemporary American and "Golden Age" Hollywood films. M. A. thesis, Cleveland State University, Cleveland, OH.

Krishnaswamy, N. (1999). The effects of interpersonal and mass media influences on the career aspirations of teenaged girls in India. M.A. thesis, Cleveland State University, Cleveland, OH.

Capwell, A. (1997). Chick flicks: An analysis of self-disclosure in friendships. M.A. thesis, Cleveland State University, Cleveland, OH.

Kolt, J. (1996). Relationship initiation strategies: Interpersonal communication in personal advertisements. M.A. thesis, Cleveland State University, Cleveland, OH.

Michelson, J. (1996). Visual imagery in medical journal advertising. M.A. thesis, Cleveland State University, Cleveland, OH.

Kuty, H. (1995). Visualizing the third-person effect discrepancy: A multidimensional approach. M.A. thesis, Cleveland State University, Cleveland, OH.

Wongthongsri, P. (1993). A comparative analysis of Thai and U.S. TV commercials. M.A. thesis, Cleveland State University, Cleveland, OH.

McGoun, M. J. (1991). The effects of extroversion and neuroticism upon humor enjoyment: The Cosby Show vs. Married with Children. M.A. thesis, Cleveland State University, Cleveland, OH.

Brentar, J. E. (1990). Exposure effects and affective responses to music. M.A. thesis, Cleveland State University, Cleveland, OH.

Naccarato, J. (1990). Predictors of readership and recall: A content analysis of industrial ads. M.A. thesis, Cleveland State University, Cleveland, OH.

Tubbs, J. (1990). Improving audience analysis and selection for cable television programming: The case of Cleveland, Ohio. M.A. project, Cleveland State University, Cleveland, OH.

Waltz, P. (1989). Development of a handbook for interns in television broadcasting. M.A. project, Cleveland State University, Cleveland, OH.

Kalis, P. A. (1986). Music Television: A study of aggressive cues. M.A. thesis, Cleveland State University, Cleveland, OH.

Weyls, R. (2000, expected). Changing media presentations of adult entertainment. M. A. thesis, Cleveland State University, Cleveland, OH. (Advisor: D. Atkin)

Brandt, I. (2000, expected). Images of Kenya in narrative film. M.A. project, Cleveland State University, Cleveland, OH. (Advisor: G. Ray)

Petras, J. (1998). What price TV? A documentary and discussion describing the changes of television past, present and future. M.A. project, Cleveland State University, Cleveland, OH. (Advisor: D. Atkin)

Brayack, B. (1998). A content analysis of housing messages targeting the elderly. M.A. thesis, Cleveland State University, Cleveland, OH. (Advisor: L. W. Jeffres)

Kraly, J. (1998). Examining the effect of communication on the predictive power of the theory of reasoned action. M.A. thesis, Cleveland State University, Cleveland, OH. (Advisor: L. W. Jeffres)

Wakefield, J. (1996). The effect of powerless speech on organizational mentoring relationships. M.A. thesis, Cleveland State University, Cleveland, OH. (Advisor: S. K. Hill)

Reardon, M. (1996). Inconsistent abuse accounts: Illogical presentations of the self. M.A. thesis, Cleveland State University, Cleveland, OH. (Advisor: J. Rudd)

Sridhar, N. (1996). Measurement of the effectiveness of TV advertisements on a college population. M.A. thesis, Cleveland State University, Cleveland, OH (Advisor: D. Atkin)

Badra, D. (1995). Effects of television violence and ethnic and racial stereotypes on heavy viewers. M.A. thesis, Cleveland State University, Cleveland, OH. (Advisor: L. W. Jeffres)

Facca, T. (1994). Quantitative and qualitative audience research in live musical settings: Applications and benefits of empirical research in the entertainment industry. M.A. thesis, Cleveland State University, Cleveland, OH. (Advisor: J. Dobos)

Eshleman, J. (1992). Weick's model in the interaction patterns of newcomers and peers. M.A. thesis, Cleveland State University, Cleveland, OH. (Advisor: J. Dobos)

Koussa, G. J. (1989). The persistence of ethnicity through mass media: A study of ethnic media and communication. M.A. project, Cleveland State University, Cleveland, OH. (Advisor: L. W. Jeffres)

Voelker, D. H. (1989). Schema-triggered affective response to music: Understanding popular music preferences. M.A. thesis, Cleveland State University, Cleveland, OH. (Advisor: G. Pettey)

Welk, J. (1989). An examination of circadian rhythm desynchronization: A comparison of shift workers with flight attendants. M.S. thesis, Department of Biology, Cleveland State University, Cleveland, OH. (Advisor: J. Senturia)

Konkoly, T. H. (1988). Applying the theory of reasoned action to charitable intent. M.A. thesis, Cleveland State University, Cleveland, OH. (Advisor: R. M. Perloff)

Marsh, K. A. (1988). A study of communication channel use in organizational socialization. M.A. thesis, Cleveland State University, Cleveland, OH. (Advisor: J. Dobos)

Kralik, B. (1987). An historical view of the Penny Press Era: A response study of the "Cleveland Press". M.A. thesis, Cleveland State University, Cleveland, OH. (Advisor: L. W. Jeffres)

Clair, R. (1986). An examination of escapism within the organizational environment. M.A. thesis, Cleveland State University, Cleveland, OH. (Advisor: S. E. Kogler-Hill)

Messer, D. (1986). Toward the development of the informal leadership index: A methodology for identifying informal leadership potential. M.A. thesis, Cleveland State University, Cleveland, OH. (Advisor: C. Camden)

Bacon, J. A. (1984). Communicative processes in attracting an outsider to a voluntary organization. M.A. thesis, Cleveland State University, Cleveland, OH. (Advisor: C. Camden)

Williams, D. (1984). Testing a promotional campaign on a targeted audience. M.A. project, Cleveland State University, Cleveland, OH. (Advisor: C. Camden)

Neuendorf, K. A., Jeffres, L. W., & Atkin, D. Public opinion and communication mapping. In revision for journal submission.

Jeffres, L. W., Erbert, L., & Neuendorf, K. A. Conceptualizing the impact of technology on contextual boundaries of human communication.

Jeffres, L. W., Neuendorf, K., Erbert, L., & Atkin, D. Mapping people's communication behaviors across contexts: Constructing a system of communication links.

Jeffres, L. W., Neuendorf, K., & Erbert, L. The impact of individual communication networks on community knowledge and quality-of-life assessments.

Jeffres, L., Neuendorf, K., & Atkin, D. Cultivating public opinion through specialized and mainstream media channels. Paper to be submitted for possible presentation to the Communication Theory and Methodology Division of the Association for Education in Journalism and Mass Communication, 2000.

Better Business Bureau Teen Education Videotapes: "Buddy Becomes a Consumer," Episodes 1-3. (1987-89).
Funding Agency: Better Business Bureau, Inc., Cleveland, Ohio
Project Director: K. A. Neuendorf, Cleveland State University

Sexual Behaviors on Television. (1984-85).
Funding Agency: College of Graduate Studies and Research, Cleveland State University
Project Director: K. A. Neuendorf, Cleveland State University

Religion in Broadcasting (RIB). (1983-84).
Funding Agency: Unda-USA, Washington, D.C.
Project Directors: R. I. Abelman & K. A. Neuendorf, Cleveland State University

Evaluation Research Program, Instructional Television (ITV), Michigan State University. (1982).
Project Director: K. Creswell, Michigan State University
My service: Research Coordinator

Consulting, Communication Research Associates, East Lansing, Michigan. (1979-82).
Major Clients: Gannett Co., Inc. (public opinion polling, newspaper readership studies); Union Carbide; Federal Trade Commission
Director of Research: C. K. Atkin, Michigan State University
My service: Research Assistant

Communication and Spanish-speaking Americans (CASA). (1980-81).
Funding Agency: Gannett Co., Inc.
Project Directors: B. S. Greenberg, M. Burgoon, J. Burgoon, & F. Korzenny, Michigan State University
My service: Research Assistant

Content and Effects of Alcohol Advertising. (1978-79).
Funding Agency: U.S. Bureau of Alcohol, Tobacco, and Firearms
Project Directors: C. K. Atkin & M. Block, Michigan State University
My service: Research Assistant

Children and Social Television Learning (CASTLE). (1975-80).
Funding Agency: U.S. Office of Child Development, H.E.W.
Project Directors: B. S. Greenberg & C. K. Atkin, Michigan State University
My service: Research Assistant

Armstrong, G. B., Neuendorf, K. A., & Brentar, J. E. (1992). Individual responsibility beliefs and racial attitudes among white college students: The influence of media use and interpersonal contact. Revised and resubmitted to Journal of Applied Communication Research.????

Kuty, H. (1995). Visualizing the third-person effect discrepancy: A multidimensional approach. M.A. thesis, Cleveland State University, Cleveland, OH--to be sent to ???????.

Neuendorf, K. A., & Rand, M. Sense of humor and entertainment selection. Data under analysis.

Neuendorf, K. A., & Govea, R. International differences in humor-type popularity (and as a function of societal type). Data being collected over time. . . could be analyzed at any point.

Neuendorf, K. A., McGoun, M., & FST 145. The development of a sense of humor scale. Data under analysis.

Neuendorf, K. A., & Eshleman, J. G. Perspectives on humor and their application to mass media comedy. Manuscript in revision for journal submission.

Wongthongsri, P., & Neuendorf, K. A comparative analysis of Thai and U.S. TV commercials. Manuscript to be sent to advertising journal.

McGoun, M. J., & Neuendorf, K. A. The effects of extroversion and neuroticism upon humor enjoyment: The Cosby Show vs. Married with Children. Manuscript to be sent to journal.

Neuendorf, K. A., Hwang, F., & Greenidge-Hoskins, N. Perceptions of Africa as a function of media exposure.

Brentar, J. E., & Neuendorf, K. A. The structure of media concepts and the cognitive integration of sensory channels as a function of media dependency. Manuscript in revision for journal submission.