COM 633/733--Content Analysis Methods
Instructor:  Prof. Kim Neuendorf  ( (
Term:  Fall 2011

Date:  12/12/11 

1.  Class Materials:

A. Syllabus

B. Final Report Assignment (30% of course grade; plus 15% for in-class presentation)

Proposal due 9/28/11

C. Research Tasks (Total 40% of course grade)

1. Coding Assignment (10%). . . Due 10/3/11

Disrespectful Behaviors in Children's Television (adapted from Brown, 2011, see below)

Coding Scheme

Coding Form--pdf version

Coding Form--Excel version

2. Technologies and Content Analysis (5%). . . Due 10/17/11

Find a new technology that can have an impact on the process of content analysis--the collection of messages, their archiving, their organizing, and/or their coding. Hand in a hard copy of a paragraph or two describing the technology and why you think it's important to content analysis, as well as the front page of any web sites where more information can be found.

3. CATA Assignment (15%). . . In-class PowerPoint presentations due 11/2/11

For assignments: See Section 6 below--CATA Presentations 2011

Handout describing the assignment

4. Intercoder Reliability Assignment (10%). . . Due 11/28/11

Handout describing the assignment

Reliability test data set (Disrespect, from iCarly coding)

Reminder: PRAM is available at our secret mini-web site!

D. In-Class Power-Point Notes:

Part 1: Introduction

Part 2: A Message-Centric Technique & An Integrative Approach

Part 3: Flowchart of the Typical Process of Content Analysis

Part 4: CATA (including screen shots of programs)

Part 5: Human Coding/The Coding Scheme

Part 6: Sampling & Units

Part 7: Variables

Part 8: Measurement; Validity

Part 9: Reliability

Part 10: Results & Reporting

Chief Engineer Rick Pitchford--PowerPoint on Metadata +

Dr. Paul Skalski--PowerPoint on Newer Technologies and Content Analysis

E. New Versions of Book Chapters

New Chapter 1: Defining Content Analysis

New Chapter 2 (was Chapter 3): An Integrative Approach to Content Analysis

New Chapter 3 (was Chapter 4): Message Units and Sampling

New Chapter 4 (was Chapter 5): Variables and Predictions

New Chapter 5 (was Chapter 6): Measurement Techniques and Validity

New Chapter 6 (was Chapter 7): Reliability

New Chapter 7: Content Analysis in the Interactive Media Age

New Chapter 8: Results and Reporting

New Chapter 9: Contexts

New Resource 1 (was Resource 3): CATA: Computer Aided Text Analysis

F. Other Handouts and Materials

Handout--Bivariate Correlation (the Pearson correlation coefficient)

Handout--Pearson and Lin's Coefficients Compared

Codebook for Janstova thesis

Codebook for Bond Women project

Coding Form for Bond Women project

2.  Links to Textbook Web Site

The Old Version: CAGO (The Content Analysis Guidebook Online)

The Newer Version: CAGO (The Content Analysis Guidebook Online)

3.  Additional Readings--Optional unless assigned in class (***)

***For week of 8/29/11: Neuendorf, K. A. (2011). Content analysis—A methodological primer for gender research. Sex Roles, 64(3-4), 276-289.

***For week of 8/29/11: Wu, M., & Neuendorf, K. A. (2011, November). Content analysis as a predictive methodology: Online video game auctions on eBay. Paper to be presented to the Mass Communication Division of the National Communication Association, New Orleans, LA.

***For week of 8/29/11: Neuendorf, K. A., Gore, T. D., Dalessandro, A., Janstova, P., & Snyder-Suhy, S. (2010). Shaken and stirred: A content analysis of women's portrayals in James Bond films. Sex Roles, 62, 747-761.

***For week of 10/10/11: Fischer, P., Greitemeyer, T., Kastenmuller, Andreas, & Sauer, A. (2011). The effects of risk-glorifying media exposure on risk-positive cognitions, emotions, and behaviors: A meta-analytic review. Psychological Bulletin, 137, 367-390.

***For week of 10/10/11: Smith, S. S. (2008). From violent words to violent deeds: Assessing risk from FBI threatening communication cases. In J. R. Meloy, L. Sheridan, & J. Hoffmann (Eds.), Stalking, threatening, and attacking public figures: A psychological and behavioral analysis (pp. 435-455). Oxford: Oxford University Press.

***For week of 10/24/11: Short, J. C., Broberg, J. C., Cogliser, C. C., & Brigham, K. H. (2010). Construct validation using computer-aided text analysis (CATA): An illustration using entrepreneurial orientation. Organizational Research Methods, 13, 320-347.

***For week of 10/31/11: Neuendorf, K. A. (2009). Reliability for content analysis. In A. B. Jordan, D. Kunkel, J. Manganello, & M. Fishbein (Eds.), Media messages and public health: A decisions approach to content analyis (pp. 67-87). New York: Routledge.

Brown, A. B. (2011). Promoting disrespect through children's television. Unpublished masters thesis. Cleveland, OH: Cleveland State University.

Conrad, K., Dixon, T., & Zhang, Y. (2009). Controversial rap themes, gender portrayals and skin tone distortion: A content analysis of rap music videos. Journal of Broadcasting & Electronic Media, 53, 134-156.

Cressman, D. L., Callister, M., Robinson, T., & Near, C. (2009). An analysis of profanity in US teen-oriented movies, 1980-2006. Journal of Children and Media, 3(2), 117-134.

Kane, C. M. (2008). I'll see you on MySpace: Self-presentation in a social network website. Masters Thesis, School of Communication, Cleveland State University.

McMillan, S. J. (2000). The microscope and the moving target: The challenge of applying content analysis to the World Wide Web. Journalism and Mass Communication Quarterly, 77, 80-98.

McQuarrie, E. F., & Phillips, B. J. (2008). It's not your father's magazine ad. Journal of Advertising, 37, 95-106.

Neuendorf, K. A., & Skalski, P. D. (2009). Quantitative content analysis and the measurement of collective identity. In R. Abdelal, Y. M. Herrera, A. I. Johnston, & R. McDermott (Eds.), Measuring identity: A guide for social scientists (pp. 203-236). Cambridge: Cambridge University Press.

Neuendorf, K. A., & Skalski, P. D. (2010, May). Extending the utility of content analysis via the scientific method. Paper presented to the Social Science and Social Computing Workshop, University of Hawaii, Honolulu, HI.

Patchin, J. W., & Hinduja, S. (2010). Trends in online social networking: Adolescent use of MySpace over time. New Media & Society, 12(2), 197-216.

Pettijohn, T. F. II, & Tesser, A. (1999). Popularity in environmental context: Facial feature assessment of American movie actresses. Media Psychology, 1, 229-247.

4. Content Analysis Example Articles Collected by 2011 class members:

1. Ben (for week of 10/3/11):

Lachlan, K. A., & Maloney, E. K. (2008). Game player characteristics and interactive content: Exploring the role of personality and telepresence in video game violence. Communication Quarterly, 56, 284-302.

2. Brittani (for week of 10/10/11):

Hirdes, W., Woods, R., & Badzinski, D. M. (2009). A content analysis of Jesus merchandise. Journal of Media & Religion, 8(3), 141-157. doi:10.1080/15348420903091030

AND. . . NOT actually a content analysisn (optional reading):

Gormly, E. (2004). Peering beneath the veil: An ethnographic content analysis of Islam as portrayed on The 700 Club following the September 11th attacks. Journal of Media & Religion, 3(4), 219-238. doi:10.1207/s15328415jmr0304_3

3. Jeff (for week of 10/10/11):

Beullens, K., Roe, K., & Van den Bulck, J. (2011). The portrayal of risk-taking in traffic: A content analysis of popular action movies. Journal of Communications Research, 2(1), 21-27.

4. Lisa (for week of 11/7/11):

Cho, S., & Huh, J. (2010). Content analysis of corporate blogs as a relationship management tool. Corporate Communications: An International Journal, 15(1), 30-48.

5. Matt (for week of 11/28/11):

Johnson, K. R., & Holmes, B. M. (2009). Contradictory messages: A content analysis of Hollywood-produced romantic comedy feature films. Communication Quarterly, 57, 352-373.

6. Mike (for week of 9/19/11):

Robinson, T., Callister, M., Clark, B., & Phillips, J. (2009). Violence, sexuality, and gender stereotyping: A content analysis of official video game web sites. Web Journal of Mass Communication Research, 13, ??-??.

7. Rachel (for week of 11/7/11):

Zeng, G., Go, F., & Kolmer, C. (2011). The impact of international TV media coverage of the Beijing Olympics 2008 on China's media image formation: A media content analysis perspective. International Journal of Sports Marketing & Sponsorship, ??, 319-336.

8. Shawna (for week of 10/24/11):

Greenwood, K. (2005). Picturing presidents: A content analysis of photographs of presidents from the pictures of the year. Paper presented to the Political Communication Division at the 2005 annual conference of the International Communication Association, New York, NY

9. Terri (for week of 10/24/11):

Yeon, H. M., Choi, Y., & Spiro, K. (2005). Interactive communication features on nonprofit organizations' wsebpages for the practice of excellence in public relations. Journal of Website Promotion, 1(4), 61-83.

5. CATA Manuals

Diction 5.0 Manual

CATPAC 2 Manual

General Inquirer (PC) Manual

LIWC 2001 Manual

MCCA Manual

PCAD 2000 Manual

WordStat Manual

6. CATA Presentations from 2011

Terri & Ben present Diction & WordStat

Mike & Brittani present PCAD & CATPAC

Rachel, Shawna, & Lisa present General Inquirer

Rachel, Shawna, & Lisa present Yoshikoder

Jeff & Matt present LIWC

Jeff & Matt present MCCALite

7. CATA Presentations from 2010

Kate & Julie present LIWC & PCAD

Jennelle & Diane present LIWC & MCCALite

Fran & Dongwoo present CATPAC & WordStat

Jon & Elizabeth present Yoshikoder & General Inquirer

Joe presents Diction

8. CATA Presentations from 2009

Johnny & Mike present Yoshikoder & PCAD

Mu & Amy present WordStat & LIWC

Alicia & Colleen present LIWC & General Inquirer

Serena & Pete present General Inquirer & Diction

Kim & Paul present Diction

Erin & Anne present CATPAC & WordStat

Ryan & Nick present Diction & PCAD

Wendy & Nobu present CATPAC & CAT

9. Final Presentations from 2011

Jeff goes West

Brittani shops for a good (if tiny) book

Ben gets critical about critical reviews

Rachel streams on

Terri examines at the organization religiously

Matt takes us beyond Cinemetrics

Lisa looks at some risky business

Mike stays all in the family

Shawna reflects on the glory


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