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Welcome to Professor Neuendorf’s home page

The Content Analysis Guidebook (Sage, 2017)

The second edition of this comprehensive guide to quantitative content analysis was published in 2017 (Sage Publications).

MORE INFORMATION at CAGO (The Content Analysis Guidebook Online)

Audience Genre Expectations in the Age of Digital Video (Routledge, 2023)

Leo W. Jeffres, David J. Atkin, and Kimberly A. Neuendorf

MORE INFORMATION at the University of Connecticut website for the book

Dr. Neuendorf’s Statistics Handouts

Professor Neuendorf taught quantitative research methods and multivariate statistics for 25 years. Some of the handouts used in this class may be found here.

Under Construction

Under construction


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