Human Coding in Content Analysis


The Content Analysis Guidebook defines Content Analysis as "the systematic, objective, quantitative analysis of message characteristics". This section of the website focuses on human coding, in which human coders use a codebook to guide the systematic examination of message content. To determine whether human coding or computer coding (CATA) is appropriate for your research, please reference the Flowchart for the Typical Process of Content Analysis Research.

This section is a collection of coding materials (codebooks, coding forms and additional materials) for human coding that have been used in previous content analysis research. These may be used as a guide for future research, however, most researchers will find that it is necessary to tailor every codebook to each specific research study. Where possible, cautions, limitations and discussion of the validity and reliability of the codebook are included.

The Content Analysis Guidebook Online is always happy to accept codebooks from content analysis research for posting on this site. If you would like to share your coding materials, please email them to k.neuendorf@csuohio.edu.

Published and professional research:

Bauer, Martin, Ragnarsdottir, Asdis, Rudolfsdottir, Annadis, & Durant, John. (1995). Public perceptions of BSE and CJD risk in Europe. Science and technology in the British press, 1946-1990: A systematic content analysis of the press. Project report.
--Coding Frame and Sheet partial, .wpd format (original) or .pdf format (converted)

Budge, Ian, Klingemann, Hans-Dieter, Volkens, Andrea, Bara, J. & Tannenbaum, E. (2001). Manifesto Research Group: Standard coding categories used to code party election programmes.
--Codebook (.doc) (.pdf)

Kane, Carolyn L., Maguire, Kathryn, Neuendorf, Kimberly, & Skalski, Paul. (2009, November). Nonverbal displays of self-presentation and sex differences in profile photographs on MySpace.com. Paper presented to the Human Communication and Technology Division of the National Communication Association, Chicago, IL.
--Codebook
--Coding Form
--Reliability/Validity information

Kalis, Pamela & Neuendorf, Kimberly A. (1989). Aggressive cue prominence and gender participation in MTV. Journalism Quarterly, 66, 148-154, 229.
--Codebook
--Coding Form

Lombard, Matthew, Snyder-Duch, Jennifer, Bracken, Cheryl Campanella, Ditton, Theresa B., Kaynak, Selcan, Linder-Radosh, Jodi, & Pemrick, Janine. (1999). Structural features of U.S. television: Primary results of a large scale content analysis. Presentation to the Mass Communication Division of the International Communication Association, San Francisco, CA.
--Codebooks (program variables, timepoint variables)
--Coding Forms (program variables, timepoint variables)

Naccarato, John L., & Neuendorf, Kimberly A. (1998). Content analysis as a predictive methodology: Recall, readership, and evaluations of business-to-business print advertising. Journal of Advertising Research, 38(3), 19-33.
--Codebook
--Coding Form

Neuendorf, Kimberly A. (2000). Demographics analysis coding materials.
--Codebook
--Coding Form

Neuendorf, Kimberly A. & Abelman, Robert. (1987). An interaction analysis of religious television programming. Review of Religious Research, 29(2), 175-198. [Religion in Broadcasting (RIB) Project interaction analysis coding materials.]
--Codebook
--Coding Form

Neuendorf, Kimberly A., Gore, Thomas D., Dalessandro, Amy, Janstova, Patrika, & Snyder-Suhy, Sharon. (2010). Shaken and stirred: A content analysis of women’s portrayals in James Bond films. Sex Roles, 62, 747-761.
--Codebook and Coding Form

Wu, Mu, & Neuendorf, Kimberly A. (2011, November). Content analysis as a predictive methodology: Online video game auctions on eBay.  Paper presented to the Mass Communication Division of the National Communication Association, New Orleans, LA.
--Codebook

Master's thesis research:

Brown, Amy. (2011). Promoting disrespect through children’s television. Unpublished master's thesis, Cleveland State University, Cleveland, OH.
--Codebook

Capwell, Amy. (1997). Chick flicks: An analysis of self-disclosure in friendships. Unpublished master's thesis, Cleveland State University, Cleveland, OH.
--Codebook
--Coding Form

Gifford, Benjamin. (2013). Reviewing the critics: Examining popular video game reviews through a comparative content analysis. Unpublished master's thesis, Cleveland State University, Cleveland, OH.
--Codebook

Janstova, Patrika. (2006). Empirical testing of auteur theory via content analysis: The case of Jane Campion. Unpublished master's thesis, Cleveland State University, Cleveland, OH.
--Codebook

Kolt, Jeremy. (1996). Relationship initiation strategies: Interpersonal communication in personal advertisements. Unpublished master's thesis, Cleveland State University, Cleveland, OH.
--Codebook
--Coding Form

Langdon, Elizabeth. (2012). Popular music lyrics and adolescent sexual behavior and attitudes. Unpublished master's thesis, Cleveland State University, Cleveland, OH.
--Codebook

Lunk, Bettina. (2008). MySpace or OurSpace: A cross-cultural empirical analysis of MySpace comments. Unpublished master's thesis, Cleveland State University, Cleveland, OH.
--Codebook

Michelson, Jean A. (1996). Visual imagery in medical journal advertising. Unpublished master's thesis, Cleveland State University, Cleveland, OH.
--Codebook
--Coding Form

Smith, Ann-Marie. (1999). Girls on film: Analysis of women's images in contrmporary American and "Golden Age" Hollywood films. Unpublished master's thesis, Cleveland State University, Cleveland, OH.
--Codebook
--Coding Form

Wongthongsri, Patinuch. (1984). A comparative analysis of Thai and U.S. TV commercials. Unpublished master's thesis, Cleveland State University, Cleveland, OH.
--Codebook
--Coding Form

The Content Analysis Guidebook Online is hosted on a Cleveland State University web server.  www.csuohio.edu