Human Coding in Content Analysis


The Content Analysis Guidebook defines Content Analysis as "the systematic, objective, quantitative analysis of message characteristics". This section of the website focuses on human coding, in which human coders use a codebook to guide the systematic examination of message content. To determine whether human coding or computer coding (CATA) is appropriate for your research, please reference the Flowchart for the Typical Process of Content Analysis Research.

This section is a collection of coding materials (codebooks, coding forms and additional materials) for human coding that have been used in previous content analysis research. These may be used as a guide for future research, however, most researchers will find that it is necessary to tailor every codebook to each specific research study. Where possible, cautions, limitations and discussion of the validity and reliability of the codebook are included.

The Content Analysis Guidebook Online is accepting codebooks from content analysis research. If you would like to submit your coding materials, please email them to contentanalysisguidebook@yahoo.com with reliability statistics or a discussion of reliability.

Published and professional research:

Bauer, Martin, Ragnarsdottir, Asdis, Rudolfsdottir, Annadis, & Durant, John. (1995). Public perceptions of BSE and CJD risk in Europe. Science and technology in the British press, 1946-1990: A systematic content analysis of the press. Project report.
--Coding Frame and Sheet partial, .wpd format (original) or .pdf format (converted)

Budge, Ian, Klingemann, Hans-Dieter, Volkens, Andrea, Bara, J. & Tannenbaum, E. (2001). Manifesto Research Group: Standard coding categories used to code party election programmes.
--Codebook (.doc) (.pdf)

Kalis, Pamela & Neuendorf, Kimberly A. (1989). Aggressive cue prominence and gender participation in MTV. Journalism Quarterly, 66, 148-154, 229.
--Codebook (.pdf)
--Coding Form (.pdf)

Lombard, Matthew, Snyder-Duch, Jennifer, Bracken, Cheryl Campanella, Ditton, Theresa B., Kaynak, Selcan, Linder-Radosh, Jodi, & Pemrick, Janine. (1999). Structural features of U.S. television: Primary results of a large scale content analysis. Presentation to the Mass Communication Division of the International Communication Association, San Francisco, CA.
--Codebooks (.pdf) (program variables, timepoint variables)
--Coding Forms (.pdf) (program variables, timepoint variables)

Neuendorf, Kimberly A. (2000). Demographics analysis coding materials.
--Codebook (.pdf)
--Coding Form (.pdf)

Neuendorf, Kimberly A. & Abelman, Robert. (1987). An interaction analysis of religious television programming. Review of Religious Research, 29(2), 175-198. [Religion in Broadcasting (RIB) interaction analysis coding materials.]
--Codebook (.pdf)
--Coding Form (.pdf)

Neuendorf, Kimberly A., Gore, Thomas D., Dalessandro, Amy, & Janstova, Patrika (2009, in press). Shaken and stirred: A content analysis of women's portrayals in James Bond films. Sex Roles.
--Codebook and Coding Form (.pdf)

Master's thesis research:

Capwell, Amy. (1997). Chick flicks: An analysis of self-disclosure in friendships. Unpublished master's thesis, Cleveland State University, Cleveland, OH.
--Codebook (.pdf)
--Coding Form (.pdf)

Kane, Carolyn M. (2008). See you on Myspace: Self-presentation in a social network website.  Unpublished master’s thesis, Cleveland State University, Cleveland, OH.

--Codebook (.pdf)
--Coding Form (.xls)
--Reliability/Validity information
(.pdf)

Kolt, Jeremy. (1996). Relationship initiation strategies: Interpersonal communication in personal advertisements. Unpublished master's thesis, Cleveland State University, Cleveland, OH.
--Codebook (.pdf)
--Coding Form (.pdf)

Michelson, Jean A. (1996). Visual imagery in medical journal advertising. Unpublished master's thesis, Cleveland State University, Cleveland, OH.
--Codebook (.pdf)
--Coding Form (.pdf)

Naccarato, John. (1990). Predictors of readership and recall: A content analysis of industrial ads. Unpublished master's thesis, Cleveland State University, Cleveland, OH.
--Codebook (.pdf)
--Coding Form (.pdf)

Smith, Ann-Marie.  (1999). Girls on film: Analysis of women's images in contemporary American and "Golden Age" Hollywood films. Unpublished master's thesis, Cleveland State University, Cleveland, OH.
--Codebook (.pdf)
--Coding Form (.pdf)

Wongthongsri, Patinuch. (1984). A comparative analysis of Thai and U.S. TV commercials. Unpublished master's thesis, Cleveland State University, Cleveland, OH.
--Codebook (.pdf)
--Coding Form (.pdf)

The Content Analysis Guidebook Online is hosted on a Cleveland State University web server.  www.csuohio.edu