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Welcome to Professor Neuendorf’s home page

“MAPOR at 50”

Tables and figures from the 2025 paper documenting conference offerings during the first 50 years of the Midwest Association for Public Opinion Research (MAPOR)

The Content Analysis Guidebook (Sage, 2017)

Kimberly A. Neuendorf

The second edition of this comprehensive guide to quantitative content analysis was published in 2017 (Sage Publications).

MORE INFORMATION at CAGO (The Content Analysis Guidebook Online)

Audience Genre Expectations in the Age of Digital Video (Routledge, 2023)

Leo W. Jeffres, David J. Atkin, and Kimberly A. Neuendorf

MORE INFORMATION at the University of Connecticut website for the book

Dr. Neuendorf’s Research Methods & Statistics Handouts

Professor Neuendorf taught quantitative research methods and multivariate statistics for over 30 years. Some of the handouts used in these classes may be found here.


MORE…Under Construction

Under construction

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